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Lorraine Martindale​
Writer
Developmental Editor
Writing Coach
Content Creation

about
ABOUT
I'm a New York-based writer and creative collaborator with extensive experience in content creation, copywriting, writing coaching, and developmental editing. I love working closely with writers, as a coach or developmental editor, refining and thoroughly examining a manuscript or story to enhance its quality.
If you are working on a project and need to talk through the process, or want quick feedback, please get in touch.

resumé
CONTENT CREATION
&
COPYWRITING
I approach creating content and brand development with the tools of storytelling; refining and capturing the voice of an organization or company by establishing a unique and compelling tone.
My copywriting experience includes catalog, brochure, digital, and direct mail copy. I have written art, furniture and luxury fashion copy for auction catalogs; product copy for spa and personal care; food-and travel related copy for websites; promotional copy for conferences; book-related copy for book clubs and promotional materials; and daily and weekly e-blasts for advertisers.
I have created content for Country Casual Teak, Tibet House, Christie's, The Unterberg Poetry Center 92Y, Random House, American Express Publishing, The Knot, American Spa, Weight Watchers, The MacArthur Foundation, Public Relations Society of America (PRSA), Brooklyn College, and New York University.
DEVELOPMENTAL EDITING
A developmental edit is a thorough process that includes manuscript evaluation and a line-by-line edit of your manuscript. The in-depth edit will include an evaluation of character development, plot, tone, narrative flow, dialogue, continuity, structure, pacing, and overall impression. The intent is to ​make your manuscript or story ready for publication.
As an editor, I have worked with Penguin Putnam, New York Review Books, DK Publishers, Felony & Mayhem, Shambhala Publications, Sourcebooks, and DC Comics.
For Guideposts Books I created and edited a fiction series called Tales from Grace Chapel Inn that sold a million copies for the direct mail market.
WRITING COACHING
Often a project needs a closer eye. If you need someone to guide you at the beginning of your idea or rough draft, writing coaching can help. Coaching sessions can also help improve your writing with exercises on voice and character development and sentence-by-sentence suggestions on making your writing stronger.
At the beginning of the first session, together we will ascertain the intention of your idea, story, or manuscript. We will also discuss what you would like to work on. Sometimes an outline is required; sometimes writers want tutorials and suggestions to help improve. I am flexible and available to help make your work its best. I also offer packaged sessions that are more cost-effective.
Ghostwriting services are also available; please inquire for details.
Project rates for editorial and content creation services vary per project; please contact me directly for an estimate.
Portfolio writing samples are available upon request.
I am not a user of AI, and I do not believe it plays a role in the act of editing and writing.
I am a former board member and education chair of the Editorial Freelancers Association and a member of Sisters in Crime.

EDUCATION
The New School, New York, NY
MFA in Creative Writing
Indiana University, Bloomington, IN
BA in English
Université de Bourgogne, Dijon France
French Literature and Language
New York University
Certificate in Publishing
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